Applied Culture

Here’s a marketing challenge: Women’s underwear in Saudi Arabia. One ad creative put forward last year by Ogilvy on behalf of Danish lingerie and swimwear brand Change poked fun at the censorship laws in the region, which results in Western magazines arriving with black felt tip marks over images considered too revealing. Using taglines such as ‘censor anything but the bikini’ and ‘edit anything but the bra’, the whole body of a model was covered up with marker pens except the hands and face. via Social Media Today. Thanks to krekat for the tip!